On October 10, 2026, let’s come together to celebrate watchmaking – hashtags, online and in person. Join the movement in your own way!
Following the success of its inaugural edition, which reached more than six million people around the world, World Watch Day returns in 2026 with a renewed ambition: to unite the global watchmaking community around a shared passion and a heritage that continues to inspire, evolve, and endure.For the first time, this year's celebration is built around a central theme: "Watchmaking as Living Heritage." Watchmaking is far more than a craft preserved from the past. It is a living culture shaped every day by the people who create it, practice it, collect it, study it, share it, and pass it on. Collectors, content creators, retailers, brands, journalists, artisans, watchmakers, educators, and enthusiasts alike – everyone has a role to play in this worldwide celebration.
The official hashtag, #WorldWatchDay, belongs to the entire community. On October 10 (10/10), make it your platform for sharing, storytelling, and celebration. Whether you choose to revisit the memory of your first watch, showcase a cherished timepiece, honour those who introduced you to this passion, or reflect on your personal relationship with time, your voice is part of the story. Share your photographs, videos, memories, and favourite moments to help show the world what watchmaking means to you. And because watchmaking is ultimately a celebration of craftsmanship, beauty, creativity, and human ingenuity, we encourage you to gather with fellow enthusiasts, colleagues, friends, and loved ones to mark the occasion together.
Together, let's keep this heritage alive.
Join the movement. Share your story. Celebrate watchmaking.
#WorldWatchDay #TimeAsLivingHeritage
About World Watch Day
World Watch Day is a global initiative dedicated to celebrating the art of measuring time, the craftsmanship, innovation, and cultural heritage of watchmaking, and the communities that keep this tradition alive and moving forward. On October 10, for one day each year, it brings together enthusiasts and professionals from across the globe around a shared conviction: watchmaking is a living heritage that deserves to be celebrated, shared, and passed on to future generations.
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289 Consulting – Marine Lemonnier-Brennan
